Corina Goetz, founder of Star-CaT, is deeply passionate about the Middle East and the realm of hospitality.
With a background in the luxury hospitality sector, she recognized the importance of fostering a comprehensive understanding of the Middle East – its history, culture, and traditions.
Her core mission is to build bridges between the Middle East, specifically the Gulf and the West, and dispel stereotypes.
Star-CaT, standing for 5 Star Middle Eastern Consulting and Training, has a distinct mission. Could you elaborate on the core values and vision that drive Star-CaT, and how you see it impacting the understanding of the Gulf region?
Corina Goetz: We are dedicated to eradicating stereotypes within cultures recognising that mutual understanding achieves growth and a better future.
Time and time again, we have seen that when companies have not fostered knowledge about the Gulf and its culture, it has led to miscommunication, causing frustration for both Western individuals and their counterparts.
Companies who helped their employees adapt and prepared them accordingly have found that their business flourished and everyone found greater fulfillment because of the emerging relationships.
Star-CaT aims to educate and break stereotypes. How do you approach educating individuals and organizations, and what strategies have you found effective in challenging preconceptions about the Gulf region?
Corina Goetz: At Star-CaT, we work very hard to teach people and change their ideas about the Gulf region. We use different methods to help individuals and groups learn more.
One way is through social media, where people can follow our experiences in real time and see what the Gulf is like. We encourage our followers to ask questions and learn more. Star-CaT also uses webinars and podcasts to share more information about the Gulf to correct misunderstandings.
We are dedicated to eradicating stereotypes within cultures recognising that mutual understanding achieves growth and a better futureCorina Goetz
We team up with organizations to provide training on how to better understand the clients from the Gulf. By explaining and showing examples, we encourage a more inclusive mindset in workplaces. Success stories from people who have learned about and embraced Gulf culture are shared to inspire change.
In summary, we use practical experiences, online outreach, and partnerships with organizations to educate and challenge misconceptions about the Gulf region, promoting a better understanding worldwide.
In a globalized world, collaboration is key. How does Star-CaT collaborate with other organizations or entities to ensure a comprehensive and well-rounded approach to educating professionals about the Gulf Region?
Corina Goetz: We at Star-CaT play a pivotal role in fostering collaboration by actively participating in various platforms such as podcasts and panel talks.
Through these mediums, we share valuable insights, challenge prevailing stereotypes, and promote a deeper understanding of Gulf culture. By leveraging these communication channels, we not only educate a wider audience but also establish connections with like-minded organizations and individuals who share our commitment to dispelling misconceptions.
By collaborating with networks focused on specific demographics, we ensure a tailored and inclusive approachCorina Goetz
Furthermore, our collaborative efforts extend to networks such as the Women’s Chapter, where we actively engage in shared initiatives. By collaborating with networks focused on specific demographics, we ensure a tailored and inclusive approach. This allows us to address diverse perspectives and concerns within the professional entrepreneurial community, specifically women.
What are your aspirations for Star-CaT in terms of its impact on professionals and companies working in or with the Gulf Region? Are there any exciting developments or projects in the pipeline?
Corina Goetz: Our aspirations very much revolve around making a positive and transformative impact on professionals and companies engaged in or working with the Gulf Region.
We envision becoming a catalyst for change, fostering a deeper understanding and appreciation of the Gulf’s diverse culture and business landscape.
In terms of making a positive impact, our focus is on empowering particularly more women to explore opportunities in the Gulf and connect with the remarkable female leaders in the region. We are committed to ensuring that no one ever feels confined by stereotypes simply due to a lack of awareness.
We envision becoming a catalyst for change, fostering a deeper understanding and appreciation of the Gulf’s diverse culture and business landscapeCorina Goetz
Exciting developments are underway, aligning with our mission to foster understanding and collaboration. One noteworthy project is our creation of a Middle East Hub Community. Here, we regularly share MasterClasses, and regional news, and address pressing questions from our members, providing them with valuable insights to thrive in the Gulf as well as being able to network.
Additionally, we have launched an innovative initiative known as the Middle East Sunday Pages on our website. Each week, we delve deep into a specific Gulf-related topic, ranging from the significance of holidays to must-see attractions, offering a comprehensive exploration for our audience.