In a groundbreaking move to bring the creative talent of Oman into the spotlight, Muscat Media Group
(MMG) has announced the launch of The Oman Marketing Initiative Awards (TOMI Awards). For the first
time ever, these awards aim to honor the brilliant advertising campaigns that often go unnoticed in
Oman’s fast-paced media landscape.
Star-studded launch ceremony
The brand and trophy launch ceremony, held at Crowne Plaza Muscat on Tuesday, August 27th, saw the
crème de la crème of Oman’s marketing and advertising world in attendance. The event was anchored
by youth icon and MMG presenter Enaam Al Ruwaidhi. Maria Alava, Head of Manzana Events—a sister
company of MMG—took the stage to elaborate on the significance of the awards, while ace stand-up
comic Abbas Al Lawati added a touch of humor with his creative zingers.
With creativity as the driving force behind these awards, TOMI is set to change the way advertising
campaigns are viewed in Oman. “Creativity cuts through the clutter,” said Anna Popova, Project
Manager of TOMI, during the brand and logo launch. “It’s time that our creative talent receives the
recognition it deserves. TOMI is here to shine a spotlight on the brilliant, the bold, the campaigns that
make you stop and say, “Now that’s clever!””
The TOMI Awards logo: A celebration of creativity
It’s loud, it’s colorful, and it screams “Think outside the box!” With its vibrant hues and sharp lines, it’s a
visual invitation to marketers to abandon the ordinary and embrace their inner mavericks. It’s a beacon
of fresh ideas, a reminder that the most groundbreaking campaigns come from those who dare to be
different.
Transparent Selection Process
The TOMI Awards will maintain a strict code of fairness. Marketers are encouraged to submit their
entries without the burden of a participation fee. The process will remain transparent—awards cannot
be purchased, ensuring that only the most deserving campaigns stand out. Final nominees will be
selected through a combination of public voting and peer voting from industry marketing heads, giving
both the community and experts a say in the decision-making. To further solidify the credibility of the
awards, a neutral international jury will be invited to deliver the final verdict, with all three voting
groups receiving fair weightage.
How to Participate
Marketers looking to register their creative work can do so at www.tomiawards.com. The winners will
be revealed in a grand gala event scheduled for November 2024, where the best of Oman’s marketing
and advertising will be honored.
Key Dates (2024) – Competitive Process
August 28 th : Submission call for creatives
October 1 st : Submission deadline
October 13 th to October 31 st : Voting stage
November 1 st to November 14 th : Final Nominations & Judging
Key Dates (2024) – Award Ceremony Tickets
October 1 st to October 31 st : Early Bird Ticketing
November 1 st to November 14 th : Regular Ticketing
Award Ceremony: Last week of November 2024 (Date TBC)
Categories
Stay tuned as TOMI Awards gears up to celebrate creativity, innovation, and the campaigns that leave a
lasting impact.
